The Private Denim Edit at Selfridges
Find the jeans that fit properly, and stop wasting money on the wrong ones.
Private in-person denim styling at Selfridges London for women who want clarity, confidence, and jeans that actually work for the body they have now.
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What is The Private Denim Edit at Selfridges?
The Private Denim Edit is a private, in-person denim styling session at Selfridges London. Sam Remer helps you find the best jean rise, shape, wash and fit for your body, lifestyle and wardrobe.
If finding jeans has started to feel harder than it should…
There’s a particular kind of frustration that comes from trying on pair after pair of jeans and still leaving without the one.
The pair that fits at the waist but not the hips.
The pair that looks good from one angle and not from another.
The pair that felt promising in the fitting room, then somehow never became the one you actually wanted to wear.
And because jeans are the piece most women reach for most often, when they are wrong, everything else starts feeling harder too.
The top does not look right.
The shoes feel off.
The proportions feel awkward.
And getting dressed becomes one more thing to negotiate with.
That is usually where the bigger wardrobe problem starts to show up first.
In the denim.
That is exactly what I help women solve in my Private Denim Edit at Selfridges.
A focused denim session with an expert eye
This is not another day of random trying on.
It is a private, in-person styling session where I help you work out:
It is a private, in-person styling session where I help you work out:
• The rise that feels right on your body.
• The shapes that flatter your frame.
• The washes that feel current and easy to wear.
• The pairs that actually deserve a place in your wardrobe.
No commission pressure.
No brand agenda.
No being talked into jeans that are only almost right.
Just clarity, fit, and the relief of finally knowing what works.
Why Jeans First?
Because for most women, jeans are where the wardrobe friction shows up first.
They are the piece you want to wear for lunches, weekends away, dinners out, travel, work-from-home days, and all the in-between moments that make up real life.
When your jeans are right, everything else becomes easier.
The outfit feels more balanced.
The proportions make more sense.
The styling falls into place more quickly.
That is why I always start here.
Why Selfridges?
Because Selfridges gives us real choice.
Different rises.
Different silhouettes.
Different brands.
Different washes.
Different fits, all in one place.
But the real value is not simply access to more denim.
It is having someone beside you who knows what to look for and what to leave behind.
Someone who can tell the difference between:
a pair that is technically fine and a pair that genuinely flatters.
a trend that looks good on someone else and a shape that works for you.
a pair worth refining, and one that is simply another expensive almost.
Where appropriate, alterations may also be available in store to help refine a pair that is nearly there.
What makes this different
I am not tied to specific brands or commission targets.
My recommendations are guided by:
FIT
Jeans that fit the body you have now, comfortably and confidently.
PROPORTION
The right rise, length and leg shape to create balance.
SHAPE
Silhouettes that genuinely flatter you, not simply what is trending.
WASH
Denim tones that work naturally with your wardrobe and lifestyle.
LIFESTYLE
Jeans that suit how you dress, where you go and how you live.
If something does not suit you, we leave it.
You do not need to buy lots to make the session worthwhile.
If you find strong options but want to think about them, we can photograph them so you can come back later and buy in your own time, knowing you have already tried them properly.
This is not about coming home with five similar pairs in slightly different washes.
It is about leaving with the right denim direction and the confidence to stop guessing.
Choose Your Private Denim Edit
2-Hour Private Denim Edit
£300
A focused jeans-fitting session for women who want to solve denim properly.
We focus on finding the right rise, shape, wash and fit, while helping you understand why some jeans work and others never feel quite right.
During Your Session:
Identify your most flattering rise
Find leg shapes that balance your proportions
Explore washes that suit your wardrobe
Avoid repeating shapes that don’t work
Build a stronger denim foundation
You Leave With:
2–4 carefully chosen denim options
Clarity on your best rise and silhouette
Simple styling direction for each pair
More confidence when shopping for jeans
Best For You If:
Your main goal is finding jeans that fit properly and understanding what works before buying more. You’ll leave with clear direction you can use when shopping in future.
3-Hour Private Denim Edit
£450
Find the jeans that fit, then build the outfits around them.
Once we find your best denim, we use the additional time to explore the tops, jackets, layers and shoes that make those jeans work in real life.
During Your Session:
Identify your best rise, shape and wash
Find 2–4 strong denim options
Explore tops, jackets, layers and shoes
Build polished, relaxed outfit combinations
Refine the fit with alterations where appropriate
You Leave With:
Carefully chosen denim options
Clear outfit direction for each pair
A stronger elevated-casual wardrobe foundation
More confidence when shopping and styling
Best For You If:
You want more than the right jeans. You also want help turning them into complete, polished outfits.
What happens after booking
Once you book, you will:
Choose your appointment time
Select the time that works best for your Private Denim Edit.
Complete a short pre-session form
Tell me about your sizing, shape, preferences, and what is not working.
Arrive with a clear denim direction
I prepare the right denim direction before we meet, so your session feels focused from the start.
About Sam
I’m Sam Remer, personal stylist, founder of I Love Jeans, and a denim-first expert with more than 30 years of styling experience.
I’ve spent years helping women find the jeans, proportions, and wardrobe foundations that actually work for their bodies and their lives.
What I know for sure is this:
The right jeans do not just make you look better.
They make the whole wardrobe easier.
That is why I start here.
A few kind words
“Thank you Sam so much. You are a magician.”
— Sarah
“I met Sam for a try on session. She was fully prepared with a row of specially selected jeans just for me that I wouldn’t have probably considered for myself… I came away with three pairs of super flattering jeans that I now wear an awful lot. It is well worth the money, and Sam is such a lovely, kind attentive person. I would highly recommend this service if you’re stuck on getting the right jeans and it takes all the pain out of the experience.”
— Victoria G
Frequently Asked Questions
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No. There is no pressure to buy for the sake of it. If you want time to think, we can photograph the strongest options so you can come back later.
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No. My recommendations are based on fit, proportion, and what genuinely works for you.
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Choose the 2-hour edit if the main goal is finding the right jeans. Choose the 3-hour edit if you also want help styling them into outfits with other pieces.
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Not at all. It is especially useful for women who are tired of guessing, overwhelmed by choice, or no longer trust what to pick.
Ready to stop wasting money on jeans that never quite work?
Choose the session that fits what you need now.