My loves are my two girls, husband, 3 dogs, and all the pairs of jeans I have ever loved and the ones I have not yet tried! is totally me and has been for the past 15 years. Previous to my love affair with denim I was a freelance fashion stylist for over 15 years, which gave me the experience I have today in dressing people, personal styling, and being a denim expert. I have dressed all types of people from royalty to normal people just like me and you!

My love for fashion bloomed at 17 years old when I started a market stall selling women’s fashion in London’s finest street markets. I soon realized that I liked the buying part more than the selling and found myself a job as a Buyers Clerk in Miss Selfridge, Buyer’s Assistant at Monsoon/ Accessorize, and Assistant Buyer at Burton.

My love for denim grew from my styling trips to Miami where I regularly visited a denim shop for all the latest premium denim styles, Paper Denim & Cloth, 7 For All Mankind, and Earl Jeans being my favorite first pair of premium denim. I was hooked! was launched in May 2006 out of my sheer frustration with the saturation of low-rise premium denim in UK stores with no direction or help available to guide the customer to the perfect fit. Using my styling experience with a designer friend,  we created the very first ‘Denim Portal’ giving advice on how to “shop for your shape” and all the information needed to shop for jeans on and off-line successfully in one place.

I have been blogging for over 10 years now and in that time worked with many retailers as a denim specialist / personal stylist/denim consultancy work. I am often asked to collaborate on ‘denim stories’ for magazines. Click here to see my latest press.

If you have a denim dilemma or need to track down a pair of jeans I’m happy to help. I don’t charge for email advice as I get paid an affiliate commission by the retailer when you purchase a pair online.

If you’re looking for a bit more help with finding those fantastic fitting jeans you can book me to take you shopping to the best places in London for jeans suitable for you. I offer lots of different services that are available to browse and book at the Denim Stylist, so take a peek.

Due to the COVID times, we are living in I am now offering a Zoom Personal Denim Consultation for Women & Men to really get a bespoke fitting for great jeans for their body shape, size and budget! It works really well on Zoom. The session is available worldwide, so why not try it!

I hope I can sprinkle some denim love your way,

Enjoy the blog.

Sam Remer x

sam remer founder
photo: John Nguyen

2 Comments on About us

  1. Love your website….I find the information very helpful. However I live in Canada….do you have information on jeans sold in Canada.
    Thank you

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