At times it’s difficult being an Apple body shape don’t you think?
Denim brands create jeans for body shapes such as Curvy, Plus Size, Petite and Tall but us Apples get somewhat overlooked.
How difficult could it be to design a jean with a larger waistband (half a size), a built-in push up for the bottom and slim legs to showcase our greatest assets! Now when I say a larger waistband I don’t mean the ugly elasticated waist but some sort of expanding style that’s comfortable to wear.
I often take the smaller size of jean because it fits my Apple shape better on the derriere and legs but the waistband can pinch and dig in at the waist because I hold most of my weight around my tummy area.
Denim brands and retailers are not catering for a whole body shape and it’s not because we are a minority. A high percentage of women heading into menopause and beyond find their waist thickens and they become an Apple shape. Of course, some women like myself have always had Apple body shapes and as menopause starts the waist increases again!
Number of Women Reaching Menopause :
An estimated 6,000 US women reach menopause every day. By the year 2020, the number of women who will be older than 55 is estimated to be 46 million. • With increasing life expectancy, many women will spend up to 40% of their lives in the postmenopausal stage. Half of all women who reach age 50 will live to be at least age 80.
Taken from The American Congress of Obstetricians and Gynecologists
Now that’s just in the USA, so how many women worldwide are dealing with their changing body shape? Too many to be ignored for sure.
So If this resonates with you and your thinking ‘Hell yes I want to be able to wear a flattering jean for my Apple body-shape” then sign the petition below and let’s get talking to retailers and denim brands to start to recognise our Apple body shape!
SIGN THE PETITION BELOW
WE WANT DENIM BRANDS TO START MAKING JEANS FOR OUR APPLE BODY-SHAPERead or edit the petition
|6||Ms Zoe Hill||United Kingdom||Nov 16, 2018|
|5||Mrs Jennifer Hoffman||United States||Oct 28, 2018|
|4||Ms Caroline Lai||United Kingdom||Oct 20, 2018|
|3||Ms Susan Flanagan||United Kingdom||Oct 18, 2018|
|2||Ms Charmaine Stewart||United States||Oct 18, 2018|
|1||Ms Sam Remer||Oct 16, 2018|
Let’s try and get as many signatures as possible to convince denim brands and retailers they are missing out on revenue and we are missing out on jeans specifically made for our body shape.
Feel free to comment below and tell your side of shopping for an Apple body shape!
Let’s make a difference!