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At times it’s difficult being an Apple body shape don’t you think?
Denim brands create jeans for body shapes such as Curvy, Plus Size, Petite and Tall but us Apples get somewhat overlooked.
How difficult could it be to design a jean with a larger waistband (half a size), a built-in push up for the bottom and slim legs to showcase our greatest assets! Now when I say a larger waistband I don’t mean the ugly elasticated waist but some sort of expanding style that’s comfortable to wear.
I often take the smaller size of jean because it fits my Apple shape better on the derriere and legs but the waistband can pinch and dig in at the waist because I hold most of my weight around my tummy area.
Denim brands and retailers are not catering for whole body shape and it’s not because we are a minority. A high percentage of women heading into menopause and beyond find their waist thickens and they become an Apple shape. Of course, some women like myself have always had Apple body shapes and as menopause starts the waist increases again!
Number of Women Reaching Menopause :
An estimated 6,000 US women reach menopause every day. By the year 2020, the number of women who will be older than 55 is estimated to be 46 million. • With increasing life expectancy, many women will spend up to 40% of their lives in the postmenopausal stage. Half of all women who reach age 50 will live to be at least age 80.
Taken from The American Congress of Obstetricians and Gynecologists
Now that’s just in the USA, so how many women worldwide are dealing with their changing body shape? Too many to be ignored for sure.
So If this resonates with you and your thinking ‘Hell yes I want to be able to wear a flattering jean for my Apple body-shape” then click on Shop For Your Apple Shape as I’m updating this page monthly with suitable styles for our Apple shapes. Hopefully one day soon a denim brand will design a jean purely for us Apples!
Feel free to comment below and tell your side of shopping for an Apple body shape!
Let’s make a difference!
6 Comments on WE WANT A JEAN FOR OUR APPLE BODY SHAPE!
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If you start the petition again, I’m in!!
Where do I sign the petition?! So true! So annoying! Let’s get this changed!
Hi Suzy,
Sadly we did’nt get enough signatures from Apple shaped women.
But feel free to comment about your plight of finding jeans suitable if enough women comment we can start it up again!
if retailers asked for our measurements when we shop they would soon find how many frustrated apples there are who want a fit not an elastic waist!
I totally agree Clare! Now there are some brands that do a covered elastic waist like Wit and Wisdom but it’s really not enough. I also believe the style or brand should mention is a jean for an Apple shape like they would for a curvy. The thing is curvy is seen as sexy where as Apple is seem as ‘matronly & menopausal’ which isn’t as attractive