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I’m shopping more online than ever and these 3 fashion brands have fantastic denim! As the shops are opening up after Lockdown retailers have learnt a good lesson and that’s to keep their online presence fresh and interesting. If you’ve been to one of my denim styling sessions then you’ll have a clear idea of which jeans will be your next purchase and why!

These 3 fashion brands work differently and have been thriving by reaching out to their customer on their socials.

#1: Never Fully Dressed

You may have already heard of Never Fully Dressed as they have a big Instagram presence! Or you may of seen their wonderful leopard or floral cross over satin dresses in the press! Over Lockdown I have been hooked on watching their live IGTV’s of gorgeous women styling three NFD pieces of clothing. Who would have thought it would be the norm for us to tune in to watch someone else get dressed up!

As well as an online presence NFD has a boutique in Buckhurst Hill, Essex and is stocked in many stores internationally. Over lockdown, they launched the Kids & Baby Collection which is adorable!

Well, they have now launched ‘NFD Jeans’, the style is exactly what you’ve been looking for! A straight leg style (cropped) with a true high-rise!

They’re very passionate about the future of NFD Denim and are working to make the collection as environmentally friendly as possible.

Excited to tell you NFD confirmed, denim jacket are in the pipeline so watch this space!

  • Sizes: UK: 6 to 16 ( US 2- 12).
  • Front rise: 12 inches (size 10) rise goes up to 13 inches on a size 16.
  • Leg length: 26 inches
  • Fabric content: Light denim wash & Black 98% cotton, 2% elastane, White, orange & green 100% cotton.
  • Price: UK £79 / US $130 – Shipping worldwide.


white & green jeans coming soon

#2: Captain Tortue

captain tortue

Captain Tortue is a French company of contemporary designer women and girls’ clothes without the designer price tag. Now the interesting part of this brand is they don’t wholesale or have shops. They sell directly to the customer through their appointed Style Consultants so you can get a complete personal styling service or just dip in when you see something you love.

During Lockdown I have been watching Captain Tortue’s Stylist Louise Murphy mix and match the CT Spring Summer Collection 21 on her Facebook Lives. It’s the jeans and fantastic denim I’m obviously interested in but I did get sucked into the styling & details of the clothing too. It’s worth taking a peek.

The jeans start at size 6 to a plus 24 (34-52) on most of the styles.

The prices are brilliant as nothing higher than £80 and all pieces are interchangeable working well with the clothing. Plus they ship worldwide. Want to see more get in touch with Louise Murphy

Click & Slide to see the jeans!


#3: Seventy + Mochi

I’m so loving this consciously kind vegan denim brand Seventy + Mochi (Named after the address of the shop the founders grandparents opened in 1949 in Karachi, Pakistan) for its styling details and ethos of seasonless, long-lasting and all the elements of how a sustainable denim brand could be. I like that they use old denim & recycle back into their collection. They also have an online curated vintage shop worth taking a peek at.

  • Denim jeans
  • Size 24 to 34 – see sizing
  • Leg length: 30″ /32″ /34″
  • International shipping available.

I’m loving the Denim Victoria Blouse and the Suki Dungaree in Deadstock Denim Panels. Plus the Cropped Kick Jean in Nightfall.


So there you go, I have purchased pieces from two of the 3 brands with fantastic denim above and I’m planing my next purchase as I type.

Let me know what you think of the brands above and what your coveting…

Enjoy! Sam x


  1. The article’s emphasis on quality, style, and sustainability within the denim industry was truly enlightening. I appreciate how the author showcased the unique features and designs of each brand, allowing readers like myself to discover new options that align with our personal tastes. This article has certainly broadened my horizons when it comes to denim choices, and I can’t wait to explore the offerings of these fantastic brands. Kudos to the writer for delivering such an informative and engaging piece!

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