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The 1st day of Vogue’s first ever Online Fashion Week is here.

Hundreds of retailers are taking part to offer exclusive, limited edition collections, competitions and never-seen-before content. Definitely worth having a click around in the warmth of your own home… lovely!

Below is our edit of fabulous retailers stocking must have denim.. just the way we like it!


Acne Studios

To celebrate Online Fashion Week, Acne Studios will be launching a new product from their Resort SS12 collection, plus 10 per cent of sales will be donated to charity.



Throughout the week Black White Denim will host a series of exclusive offers and competitions and 5 per cent of all sales will be donated to the Neuroblastoma Society.



Coggles will be offering free shipping on all UK and International orders throughout OFW as well as giving away two £500 shopping sprees – details on how you can win these will be revealed on the OFW blog.


Throughout the week Diesel will donate 15 per cent of its profits to their charitable foundation Only The Brave. They will also be offering a 20 per cent discount on a denim iPhone case.


Donna Ida

Donna Ida has created a T-shirt in collaboration with Simeon Farrar and T-shirt designer Enza Costa exclusively for Online Fashion Week. VOGUE.COM readers will also be able to book into Donna Ida’s Online Denim Clinic to receive denim and style advice from Donna Ida Thornton. Donna Ida will also be launching a competition to find the most stylish denim wearer.



Dsquared2 will be offering Online Fashion Week customers 30 per cent discount plus free shipping, as well as donating 10 per cent of proceeds to charity.



H&M will be offering an exclusive competition for VOGUE.COM readers to win a fabulous prize.



Throughout Online Fashion Week, Harrods is treating customers to a whole series of top brand fashion giveaways, huge daily beauty prizes and exclusive video content from top designers including Elie Tahari and Antonio Berardi. An exclusive Fashion Sale Preview will also be available offering 30 per cent off top luxury brands, including Chloé, Lanvin, and Marchesa. Additionally 10 per cent of every sale throughout the week will be donated to charity.

Harvey Nichols


Harvey Nichols will be launching exclusive content, competitions and discount codes throughout Online Fashion Week. This will include special guest editors selecting their favourite pieces from Harvey Nichols’ online store, live styling advice and discounts of up to 30 per cent. They will also be donating 10 per cent of proceeds to charity.

Karen Millen

To celebrate Online Fashion Week, Karen Millen will be offering VOGUE.COM readers 10 per cent off their orders from the 6th December, a daily draw offering one lucky winner the chance to win a Karen Millen spring/summer 2012 piece and a £500 gift card grand prize, with the winner being announced on the 9th.


Kew 159 is offering a 10 per cent discount throughout the week and one lucky shopper will have the opportunity to win a personal styling session in their local KEW.159 store with £500 to spend.


Liberty is celebrating Online Fashion Week with a special guest editor for each day choosing their ultimate top ten must-have products from Liberty.co.uk; including Christopher Kane, Jonathan Saunders and our own VOGUE.COM editor Dolly Jones. Throughout the week Liberty will be running exciting daily giveaways and competitions including the amazing opportunity to win a five star getaway to the Bovey Castle, in the depths of Dartmoor National Park


Matches will be running amazing competitions every day of Online Fashion Week – and 10% of the purchase price of all pre-collection pieces will go to charity.

MiH Jeans

MiH will be offering 10 per cent of the proceeds from each pair of jeans sold to the Neuroblastoma Society throughout Online Fashion Week. They will also offer the chance to win an MiH wardrobe worth £1,500, free shipping, as well as exclusive pieces available especially for OFW.


my-wardrobe will be offering VOGUE.COM readers the opportunity to win their dream wish list each day throughout the week.


Throughout Online Fashion Week, visit NET-A-PORTER.COM to see Vogue’s market editor Emma Elwick-Bates style this season’s key trends in three exclusive videos. 10 per cent of the proceeds from Emma’s picks will be donated to charity. NET-A-PORTER will also be offering free shipping throughout the week.

Oxygen Boutique

Oxygen Boutique will be offering 25 per cent off everything for the whole of Online Fashion Week. They will also giving away a free Alice + Olivia passport holder with every purchase and running competitions to win an Alice + Olivia dress and a luxurious treat from Urban Retreat. Each day they will also be running a draw where one person will win a 50 per cent discount code that will be valid for one month.


Question Air

To celebrate Online Fashion Week, Question Air will be giving away a free limited edition Halston Heritage canvas bag with every order, 15 per cent off orders and free UK shipping. They will also be launching an exclusive limited edition collection from Feather & Stone for the week and running exclusive competitions on their Facebook page.


Reiss will be donating 10 per cent of sales to charity as well as offering free postage and packaging, exclusive daily prize draws.


From an exclusive new design by Katie Hillier to YSL’s latest lip colour innovation, Selfridges will be unveiling exclusive never-seen-before products from the most covetable brands – including Roksanda Ilincic, DVF and Raoul. Plus, it’s back: they have an exclusive reissue of that Kate Middleton ISSA dress, but you’ll have to be quick, it won’t be around for long. Keep your eye on the Online Fashion Week blog to be sure you’ll have the first chance to buy it.

Cheryl Cole will officially open the third day of Online Fashion Week by unveiling her shoe range on the live blog. Readers will be given the opportunity to win all nine styles throughout the week, while five per cent of all sales will be donated to charity

The Outnet
The Outnet will offer 3 shoppers who purchase during Online Fashion Week gift vouchers from THE OUTNET to the value of £500. In addition, they will give 10 per cent of all sales during OFW to charity.
The Raw Denim Bar

Throughout the week, The Raw Denim Bar will host a series of competitions with exciting prizes including the chance to win a £300 gift certificate as well as receiving a complimentary subscription to one out of five Conde Nast publications for any purchase over £150. Additionally 30 per cent of sales will be donated to charity.
Top Shop

Topshop have invited Olivia Palermo on to their site for Online Fashion Week where she will be giving styling advice and choosing her favourite products. They will also offer free shipping in the UK for some of the week – please check the OFW blog to find out more.
Urban Outfitters

Urban outfitters will be offering several flash sales throughout the week with up to 20 per cent off on selected items. These promo codes will be revealed in our OFW blog. A competition will also be held with the chance to win £500 to spend at http://www.UrbanOutfitters.co.uk.

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