raw denim

DEADLY DARK INDIGO DENIM

Indigo denim

There’s something really smart about Indigo Denim. Sharp and clean with architectural qualities make this way of wearing the stuff a commitment over time.  Double or triple denim up with this sharp clean style. Words to look out for are ‘Raw’,  ‘Dry’ or ‘Japanese Denim’ when purchasing true indigo denim as most are 100% Cotton, which only […]

Continue Reading…

I FOUND LOVE AT BAD DENIM

alt=bad denim

My latest need for denim inspiration took me deep into the East of London to a denim concept store aptly named Bad Denim. Bad meaning dope, good, tight, sexy! The little shop front looked a bit out of place from the shops around it and when I stepped in I could see this place was […]

Continue Reading…

TRENDING DARK CLEAN DENIM

While I was working in the Liberty Denim Department, I noticed that women fall into two camps when it comes to buying jeans. Some women are looking for old school, dark clean jeans, possibly raw denim without the stretch. Others are indulging in the nano trend of comfortable, hi-tech denim fabric that promises to slim, […]

Continue Reading…