New denim brands

BRAND WATCH: BLEULAB – THE REVERSIBLE JEAN WITH OPTIONS.

Bleulab breaks the mold of one-dimensional thinking. The collection’s founder and inventor Carl Jones has created a two-way jean that can take you from day-to-night in the blink of an eye. Using innovative design concepts, extensive fabric testing, construction research, and wash experimentation, Jones found the perfect combination of fashion and function. Built for today’s […]

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