Hey, just in time for Christmas arrives IDA, the brand new label by Donna Ida Thornton. We featured it’s birth back in June and now it’s arrived in-store and online at Donna Ida. With a style of jean to work for each body shape and a rise measuring just under 10 inches, could this […]
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CELEB STYLE WATCH: VICTORIA BECKHAM IN J BRAND
Victoria Beckham is most loved for her sense of style and pictured here in J Brand, a denim label she is frequently papped in, she boasts the perfect denim silhouette. J Brand pride themselves on fusing quality fit with sophisticated style which is why it must be one of Mrs. Beckhams top choices. For her preferred skinny […]
IT’S ALL IN THE DETAIL AT DONNA IDA
If you’re like me and love your jeans to fit well and say a little something about your personality then Detail Denim is your latest statement jean. Remember to keep to the statement jean rule, busy on the bottom, keep it simple on the top! Check out the following Detailed Denim available now at Donna […]
SHOP AT DONNA IDA WITH £50 IN YOUR POCKET BEFORE YOU GET CLICKING!
Those lovely ladies at Donna Ida have done it again, come up with an offer that’s very difficult to refuse, especially if you’re in the market for a hot pair of the new season’s jeans. Now’s the time to shop savvy and purchase key pieces for Autumn’s trends. SHOP DONNA IDA £50 EXCLUSIVE CODE: NEW50 […]
PAISLEY ON TREND: THE PRINT OF MOMENT, PAST & PRESENT

The print of the moment is Paisley, transforming the skinny and making it oh so accessible to the lead up to autumn and beyond. Paige Denim is the princess of paisley denim this fall available at Donna Ida in the Verdugo Ultra Skinny – Estate Green (below) and Exclusively in Marias with a shimmer […]
TRIED & TESTED: CURRENT/ ELLIOTT STILETTO SKINNY JEAN MULTI ARROW
Today we are reviewing the Current/ Elliott Stiletto Skinny Jean in Multi Arrow Print from Donna Ida. Sadly this is the last time Rachel will be modelling for Tried & Tested and we wish her well on her journey. Just to remind you Rachel is a slight pear shape size uk 8 wearing a size […]
A ROUND UP OF EXCLUSIVE DENIM JUST FOR YOU
Did you know, denim brands and buyers work closely offering you the customer something special in the way of an exclusive style or colour each season. So if your looking for an exclusive on your next pair of jeans here’s our round-up. You won’t find these jeans anywhere else in the UK as they […]
TRIED & TESTED: RAG & BONE LEGGING IN GOTEZ
Today’s review is on a graphic print legging, The Gotez by Rag & Bone, a lifestyle brand, which is available at Donna Ida and exclusive department stores worldwide. One again we have Rachel a slight pear shape modeling the Gotez legging, she is wearing a size 25. The Fit: The Rag & Bone Skinny Legging […]
PREGNANT? DON’T MISS OUT ON WEARING YOUR FAVOURITE JEANS
Being pregnant is a wonderful gift, don’t get me wrong but coming to terms with your changing body can be hard to swallow. Especially if like me you had just purchased a great fitting jean, J Brand Kinsey Skinny jean in Tangerine before finding out the news! When mentioning my baby news to Donna Ida […]
TRIED & TESTED: CURRENT/ELLIOTT SUEDE ANKLE SKINNY
This week we are reviewing the Current/ Elliott Suede Ankle Skinny in Haystack available at Donna Ida. Today we have Rachel a Beauty Therapist, who is a UK 8, slight pear shape modeling the jeans in a size 25. The Fit: The Current/Elliott Ankle Skinny is a suede skinny jean with a slim fit to […]
WE LOVE PAIGE DENIM….
I first met Paige Adams-Geller the Founder of Paige Denim, back in 2006 when ilovejeans.com launched, we spent a few day’s together at the Harvey Nichols Denim Clinic in London & Dublin. What struck me about Paige was how she identified with each customer. She really looked at the customers body shape and then […]
TRIED & TESTED: CURRENT/ELLIOTT THE STILETTO SKINNY JEAN IN RED ROSE
This week our Tried & Tested review is all about the Current/Elliott Stiletto Skinny in Red Rose. You maybe familiar with this jean as we have reported on Celeb Style Watch how Katie Holmes wears hers. It’s a covertable style but lets get to the nitty-gritty and see how it scores for function & fashion. […]
EASTER TREAT AT DONNA IDA 30% OFF SELECTED STYLES: J BRAND, MOTHER, BLEULAB, NOBODY.
The lovely people at Donna Ida are giving 30% off selected styles of current stock over the long weekend. The selection’s all your favorite styles such as the J Brand Jodphur, 901, Mother Denim, Reversible Denim – Bleulab. Don’t miss out! Ends midnight Monday 9th!
TRIED & TESTED: J BRAND KINSEY SKINNY JEAN
This weeks review is on the J Brand 877 Kinsey Skinny Jean. To be honest I was attracted to the colour “Tangerine” first rather than the style. Also how good could the fit be on this skinny jean after reviewing the J Brand Nikko Skinny Jean a couple of weeks ago and giving it the […]