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Ilovejeans Visits Trilogy:

As I catch the tube to High St Kensington to visit Trilogy’s newest store, I start to think about the impossible task for most women to find great fitting jeans. Is it an urban myth that there’s a jean for every size and shape somewhere out there?…Trilogy is a great place to start your denim journey, with 20 denim brands stocked and lovingly displayed it won’t be long before you start to realise that jean shopping can be fun and relaxing. Looking for something different, Trilogy offers exclusive styles & washes on selected brands.

Trilogy’s highly trained staff know their stuff and are there to help every woman through the process of finding what fit is perfect for that individuals needs. Having all the key trends, hottest brands whilst still covering all the key basic styles, means there’s something for everyone! Sizes start at a 24 (uk4) to 34 (uk16) on selected styles and offer an alteration service for nip n tucks ( to your jeans not you). Trilogy provide a personal service both in store and by telephone for Trilogystores internet customers all over the country. The beauty of Trilogy is once you have found your perfect jeans, there is a plethora of wonderful tops, jackets and accessories to go with your new jeans. Needless to say I leave with two pairs of jeans, it would of be rude not to surely…

Click here for the brand of the month – SOLD Denim Lab





click here:Isabel Marant SS11collection 

P.S: Lesley Say’s….

Co Founder and Buyer Lesley Torson say’s “Trends for Spring /Summer 2011are so easy to embrace. Team a beautiful silk blouse with this season’s hottest jean – the flare. At Trilogy we have a pair to suit everyone, high waisted or low, super flared or with a gentle kick. Top off with a soft tan leather jacket & you’re on your way to a truly 70’s inspired summer.”

“It’s set to be a colourful season, too. Feminine, pretty pastels at one end of the spectrum and bright corals and reds at the other. Look out for the must have red jeans! Blue is also going to be huge. Double up on denim by wearing jeans with chambray.”

Hope you all enjoy the season as much as I do.
Lesley X

2 Comments on Shop The Trends @Trilogystores: Ilovejeans Review.

  1. I was in the Trilogy store in Chelsea yesterday. They have great jeans but ….. the sales staff are a total nightmare. They must be on commission. The sales pitch was unrelenting. The jeans I tried on were OK but nothing special and the sales assistant was determined to assure me that the problems I had with them would iron them selves out with a couple of weeks wear and tear! Had to point out that £230 is a lot of money to spend (in anyone’s book) on the off chance that things will sort themselves out once you have no chance of returning them! It was crazy. No sooner had I tried on numerous pairs of jeans, she was at the changing room door trying to offer me a top! The Tucker tops start at £300. I won’t be going back as jean shopping (like bra shopping) is horrible anyway and the aggressive sales technique makes the Trilogy Shopping experience a NIGHTMARE!!! Later yesterday evening a couple of friends agreed that they, too, had had the same experience in Trilogy stores.

    Donna Ida on Draycott Avenue is sooooooooooo much better and I will always go there from now on.

    • Hi thanks for your feedback. That’s a shame you had that experience, i’m surprised as I’ve found Trilogy staff to be on the ball when it comes to their sales technique and denim knowledge ( which I think is very important). There’s a fine-line between being assertive and pushy. I find if you give the customer the correct information and they can understand where I’m coming from on what suits their body shape then they will make the correct decision for themselves. Trilogy and Donna Ida tend to have similar brands, they both sell Tucker and the key denim brands. I don’t know what’s worse walking in a shop and being ignored or over sold to…….

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