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When I introduced myself to Denimu artist A.K.A Ian Berry, he told me he was nervous to be around so many “Denim Experts” at Amsterdam Denim Days as he felt somewhat out of place, but in fact he should of felt completely at home. It became clear to me quickly that Amsterdam Denim Days was all about creation, collaboration and pushing the denim boundary way into the future. Ian Berry you fitted in perfectly, the difference is you’re coming at it from a different perspective and that’s exactly what jeans do, bring people together!
Pepe Jeans London exhibited their new acquisition”The News Stand” by Denimu below, Ian made the piece by cutting by hand different pairs of jeans, light to dark denim offering different textures. The New Stand has been featured in Pepe Jeans Barcelona store and now staring in Pepe Jeans Amsterdam’s window, London could be next!
It was only when I came back to London and checked out Denimu A.K.A Ian Berry did I realise how accomplished, intricate and beautiful this art can be.
Take a look for yourself….. These are a few of my favourite’s and I’m eager to see what Ian has up his denim sleeve next (Yes I’d love to have one on my wall).
Denimu can be seen at Catto Gallery, Hampstead London NW3