In personal styling sessions with Sam at ilovejeans banner.

Elevate Your Denim Style with the UK’s Leading Personal Stylist London.

Are you tired of endlessly searching for the perfect pair of jeans, only to end up disappointed and overwhelmed by the pile of ‘not quite right’ pairs stuffed into your wardrobe?

Would you LOVE to have a few pairs of jeans that you just know suit your body shape perfectly, and seamlessly work with any outfit?

As the UK’s leading personal stylist London, specialising in Denim + Jeans, I am thrilled to present the exclusive ” Denim Styling Sessions,” a one-of-a-kind experience designed to revolutionise your denim game. Choose from two of London’s iconic fashion department stores Harvey Nichols or Selfridges. I have recently joined the Harvey Nichols Stylist Club, offering seamless luxury during your session. Both stores have an extensive denim department to explore.

I’ve helped over 1000+ UK women, from size 6 to size 26 plus, to find the jeans that they LOVE.

And I specialise in finding denim for petite, curvy, apple shapes, long legs, bigger tummies, saggy bottoms, flat bottom, tiny waist, wide hips, tall, short, creating shape, or smoothing shapes >> you name it, I know the perfect pair for you.

Wish I’d had this decades ago I have found trousers (and in particular jeans) shopping for my big bum, short legs and small waist exasperating and traumatic – since my teenage years. I now have SIX pairs of jeans that fit me very well! All 6 pairs for under £200…. Sam clearly knows all about jeans and made the whole process completely effortless. Thank you!


Rating: 5 out of 5.

Your Personal Shopping Experience London – The DENIM Sessions

With my expert guidance and unparalleled fashion knowledge, we will navigate the vast denim landscape together, ensuring an exceptional and tailored experience just for you.

During our personal styling session, I will take the time to understand your unique style, body type, and personal preferences.

Armed with this information, I will handpick a curated selection of premium denim brands, including the latest trends and timeless classics suited to your body shape, style and budget.

I will guide you through the fitting process, ensuring each pair embraces your unique curves and showcases your best features.

Say goodbye to ill-fitting jeans and hello to a silhouette that exudes confidence and style!

Whether you’re seeking the perfect pair of jeans for a casual weekend getaway, a sophisticated office ensemble, or a glamorous night out, I will curate a collection that aligns seamlessly with your lifestyle and aspirations.

Book Now To Start Your Denim Journey

Book a 2-hour, Personal Shopping Experience in Harvey Nichols or Selfridges to find your PERFECT jeans and casual pieces to style with your new jeans. Limited spaces available. Pre-session questionnaire to be completed before the day of appointment.

Harvey Nichols Denim Styling Session

Harvey Nichols Personal Styling & Shopping In-store


  1. Meet at The Harvey Nichols Stylist Club.
  1. Your denim selections will be waiting for you to start trying on straight away.
  1. Thorough fitting and styling session with Sam, including recommendations for any alterations if needed.
  1. Free Alterations dependent on total spend.
  1. Complimentary refreshments are available during the session.
  • You will purchase your jeans on the day at Harvey Nichols

You are booking a luxury 2-hour Denim Styling Session at the iconic Harvey Nichols in Knightsbridge.

Excellent advice and service. Really struggled to find jeans that fit my petite (5ft1) pear body shape before this (waist and hips 2 different dress sizes). Sam directed me to loads of brands specializing in curvy jeans (and denim skirts) and we found more than 10 pairs (in different colors / types: skinny, straight, bootcut and for different occasions) that fit perfectly at different price points. She was also able to find jeans at discounted prices which more than covered the cost of the service. More than happy! Would definitely book Sam again for future denim shopping.


Rating: 5 out of 5.

Selfridges Denim Styling Sessions


  1. Meet at Selfridges Denim Studio – Changing Rooms, 3rd floor.
  1. Your denim selections will be waiting for you to start trying on straight away.
  1. Thorough fitting and styling session with Sam, including recommendations for any alterations if needed.
  1. Alterations are available at an additional cost.
  • You will purchase your jeans on the day at Selfridges.

You are booking a 2-hour Personal Denim Styling Session at the iconic Selfridges, Bond Street.

To ensure the utmost convenience, flexibility, and exclusivity, appointments are limited and strictly by reservation.

Sam of ilovejeans has provided the most incredible service in terms of her knowledge of all things jeans and bodies, and how to match the two up. I had given up on the idea of ever wearing jeans again but I am now the excited owner of 6 (!) well fitting and comfortable jeans. As well as all that Sam has the most amazing follow up service and is very thorough, diligent, and above all, super kind.


Rating: 5 out of 5.

Book Now To Get The New Season Denim Perfect For You.