NEW BRAND ALERT: Sold Design Lab- Pull On Jeans @Trilogystores.

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“It’s like wearing nothing. Try them and you will be SOLD”

As a hardened denim lover it takes a special style/ brand to get my interest and I was sold on SOLD as soon as I saw them. Why? It’s the light weight denim with a pull on (no zip, button fly) action that appealed to my yummy mummy comfort for jeans.  So I snapped up a pair of  Sold Columbus Baby Bell Crop Flare from Trilogy which are perfect for summer in the city… Love them!

SOLD have four must-have styles available @ Trilogystores

SOLD Design Lab ranks innovation high among its priorities. The brand founded in 2009, features extra-stretchy denim made without a zipper to avoid that uncomfortable (and definitely unsightly!) bulge underneath tops. It’s a fun  hybrid between the super legging-y denim and straight jeans. The brand concentrates on its clean style, great fit & affordable prices, with all styles under £140.

The style the brand is best known for is the SPRING STREET PULL ON SKINNY. For SS11, the BABY BELL (a cropped kick flare), the MADISON CROP & the HOUSTON FLARE are going to be their key styles. Although the brand is young, it has proved to be a huge success in the States & is stocked in the high end denim stores, as well as being worn by celebrities such as Cameron Diaz & Scarlett Johansson.