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If you’re a regular to this blog you’ll know that I’m a big fan of MiH Jeans. I’ve been following them since they started and ilovejeans.com was actually the first website to stock the brand back in 2006, when I was selling jeans online. Since then they have grown from strength to strength.

So I’m really excited to tell you that MiH Jeans are celebrating the launch of their ready-to-wear collection in Selfridges London with an exclusive pop-up shop.
To coincide with London Fashion Week, MiH are building a unique shop-fit installation in Selfridges’ Denim Studio. Supersized ‘MiH’ letters with Instagram visuals will double up as an integrated display to create a complete MiH shopping experience for the first time.
The pop-up shop will showcase their Spring/Summer ’15 collection inspired by the origins of indigo with references to 70’s bohemian subculture.
Customers spending over £200 will receive a gift with purchase from the new collection: a Petal Tee in Faded Denim worth £75 (while stock lasts).