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Biba at House of Fraser reveals its spring summer 2011 collection.  The new campaign, shot by photographer Ellen Von Unwerth, features model Daisy Lowe, who appeared in the launch campaign, wearing some of Biba’s hottest new looks.

Embracing Biba’s heritage and reflecting fashion’s current love affair with the 1970s, the spring summer collection features beautiful prints on long sleeved dresses and blouses, high-waisted, flared jeans, printed jumpsuits, maxi dresses and skirts, and slouchy metallic knits.

The boho spirit lives on in ‘Moody Blues’, with soft watercolour prints layered over deep indigo denim. A luxurious, soft leather trench coat gives an edge to an otherwise feminine story, while the abstract print silk jumpsuit encapsulates the essence of the 1970s-inspired trend…. Just arrived instore and online, Click & Buy below

Biba Denim

Putting the fashion back into denim, Biba brings you a fabulous jeans collection to make sure even your basic blues are right on trend. For stylishly dressed pins, invest in one – or all – of Biba’s key shapes.

For spring it’s all about the high-waisted indigo flare; come summer, the white skinny jean is this season’s must-have.

‘Sacre Coeur’, one of the first stories of the season, is daytime glamour at its best.  Heavily influenced by 1940s tailored silhouettes, pieces are updated with strong colour combinations on conversational and floral prints. Tea dresses, sheer ladylike peplum blouses and high-waisted pencil skirts are all integral to the look.

With a faded, romantic quality ‘Monet’ is influenced by 1967’s ‘summer of love’.  Blurred floral prints and soft, dusted pastels are seen on sheer fabrics, while skirt lengths are long and full, with ruffles and tiers as a must. The floral tiered maxi skirt is a hero piece and is a perfect, easy-to-wear summer staple.

 

‘Arabian Nights’ is Biba’s interpretation of safari style. Crochet dresses are fluid in shape and metallic linen shorts ooze understated glamour. Desert shades highlighted by burnished metal finishes in gold and bronze help create a look that is sophisticated and luxurious.

‘Silk Trail’ is a high summer story that journeys from Casablanca to Marakesh.  Shades of sand are accented by soft coral and mint, with subtle embellishment complementing the pared-down, prairie-influenced trend. Silhouettes have a chic drape effect with fluidity and volume, while prints are paisley-esque. The printed trouser and draped waistcoat are key to the look. Brash and sexy, ‘Hyper Real’ channels the peasant glamour of 1970s YSL. Digital prints are discordant, with a strong saturated colour explosion mixed with brilliant white. A statement white jumpsuit takes centre stage and should be worn with confidence. Gathers and ruffles soften this powerful trend, creating the finishing touches to Biba’s spring summer collection.

Biba in the 1960-1970’s

 

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