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OK let me fill you in quickly, Target is a massive chain of 1725 + stores across the US. They sell pretty much everything at a value price and have in the past collaborated with fashion designers such as Phillip Lim, Prabal Gurung, Missoni, Feed, Proenza Schouler and John Paul Gautier, similar to H&M’s sold out designer collaborations, get the picture!
Their latest collaboration is with Award-winning London design duo Peter Pilotto to create a range of ready-to-wear, swimwear and accessories in the British brand’s colorful kaleidoscopic prints. The collection features nearly 70 items and ranges in price from £17 – £80 for apparel. The lovely twist here is this limited edition line will be available internationally from February 9 at NET-A-PORTER.COM and there is a fabulous competition to win the entire collection and a £5,000 shopping spree on NET-A-PORTER.COM!! Of course I’ve entered (silly question!!)
Want to get an idea of what the collection may look like? Here’s Peter Pilotto in all it’s glory.
“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.