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Still searching for great fitting jeans..?

Yes I hear you say! It seems that at the start of a new season we get totally confused which jeans are good for our body shape.

In a recent article in The Daily Mail women are three times as likely to be influenced by fashion and look for this season’s style, rather than what suits their body shape. A survey of 1,752 consumers found that women over 55 will compromise style for comfort and seek out jeans with Lycra or more stretch.

At ilovejeans, we believe that you can have both, comfort & style, however old you are! Jean shopping is an emotional business but when you get it right it can be an uplifting confidence boost every time you put on those fantastic-fitting jeans! Book a consultation with our Denim Stylist, Rebecca, and get educated on which jeans you can wear each season.


About Rebecca – ilovejeans.com denim stylist

I’ve specialised in denim styling for almost 4 years now, and have come across all the crucial factors when shopping for denim for your shape. Its not an easy task and this is why my service is in need!

Jeans are always selected in advance and then I take women of all ages, sizes and shapes to experience a wide range of denim and trying them on.

The process is educational, concentrating on the right cuts, rise, style and results in women feeling confident and with a new pair of correct fitting jeans!

Spring/Summer 11 Hot Picks.

Flare jeans are set to be huge for SS11 and my hot pick for this style is the J Brand Babe Flare (currently available in black) coming in a great spring wash, Starless, Mid blue.

Very flattering and perfect for elongating your shape.

(Exclusive to Donna Ida store and online)

Spring summer is the perfect time to show off your legs and to ease you in, start off with a stylish cropped jean, like the Athens Capri, by MIH in the Cornflower wash, a subtle sky blue. Mid rise, securing at the waist.

Shorts are always frightening, but with a mid length rather than mini shorts, you can wear your pair confidently!

Current Elliot will be continuing their signature Captain style, in shorts for Spring/Summer 11.

Available in two summery washes, Papaya & Nude Cotton . Ideal for home or away!

J brand Houlihan’s were all the rage last season…for a summer twist and a simpler look to pull off, try the new Hudson Military Chino pant £195. The thicker waist band and adjustable roll up on the leg, make these pants a wearable and practical look!

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