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Music superstar and certified style icon, Tinie Tempah, chose Selfridges London for the exclusive launch of his new clothing label, Disturbing London.

Sporting the Disturbing London regal skull logo vest, sharp black shirt and signature thick-rimmed glasses, Tinie posed for the camera before catching up with Selfridges.com about his first foray into fashion, why Britain is the most stylish place in the world and the pressures of being a style icon.