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Selfridges has just launched it’s Destination Denim, three weeks of total denim devotion for both men & women across “all” Selfridges stores . I’ve died and gone to denim heaven! Now’s the time to get yourself down to  Selfridges and try on the new season’s jeans. Denim lovers will be enthralled with the amount of exclusives from US denim brands, more on this very soon!

Ladies, get involved with The Stylist Magazine Denim Workshop, helping women to find their perfect pair of jeans. One not to miss is the Paige denim workshop with Paige Adams-Geller and Vogue SAT 1 SEPTEMBER!  US denim brands J Brand, Citizens of Humanity, 7 for all mankind, Current/Elliott & Lee are flying in their denim experts to give specialist tips on how to wear the new season’s denim. Make sure you check the Itinerary below for times and dates.

Guy’s, you definitely won’t feel left out, Nudie Jeans specialists are visiting London’s Selfridges giving expert advice on the new 100% organic denim. Denim customisation with brands PRPS and DR Noki or Distress your denim with Denham. Get in the photo booth with Paul Smith, meet the Levi’s tailor and Armani’s denim team. Check the Itinerary below for times and dates.

 Arm yourself with the perfect fit denim tips before you shop at Sefridges Destination Denim.

With an unrivalled selection of men’s and women’s denim brands and the longest denim wall in Europe, Selfridges is the global destination for denim.

What is Destination Denim – a store-wide programme of exciting denim action, including exclusive product launches, designer appearances, style advice and special events from 20 August to 9 September.
GET INVOLVED IN THE LONDON EVENTS NOW:

Selfridges.com Jean-a-thon THURS 23 AUGUST | SELFRIDGES.COMDestination Denim kicks off with a twelve-hour online jean-a-thon. Stay tuned on the hour, every hour for exciting denim giveaways, Twitter takeovers and styling advice from your favourite denim brands.

WOMEN Denim workshop with Stylist magazine THURS 23 AUGUST | 1PM – 3PM, WOMEN’S DENIM ON 3Meet Stylist magazine’s Fashion Editor Alexandra Fullerton who will be hosting a styling workshop to help you find the perfect fit, accompanied by a DJ set by Zara Martin.

MEN Meet the Nudie Jeans experts THURS 23 AUGUST | 10AM – 10PM, MEN’S DENIM ON 1Nudie Jeans ambassadors join us at Selfridges London offering expert advice on their 100% organic range of denim. What’s more, take a picture with your Nudie denim post and be in a chance of winning a pair of Nudie jeans.  Shop Nudie Jeans >

WOMEN Meet the 7 For All Mankind experts FRI 24 AUGUST | 12 – 7PM, WOMEN’S DENIM ON 3Join the 7 For All Mankind ambassadors to discover expert advice about the hottest new denim trends, the perfect fit and the exclusive new Liquid Metallics collection. Shop 7 FOR ALL MANKIND>

MEN Denim customisation with Dr Noki FRI 24 AUGUST | 12 – 5PM, MEN’S DENIM ON 1Denim artist Dr Noki will be on hand to offer unique denim customisations to your new jeans, helping you to create a truly unique look for the ultimate fashion statement.

WOMEN Cabaret dancing with Hudson’s exclusive LEELOO SAT 25 AUGUST | 1-2PM & 4-5PM, WOMEN’S DENIM ON 3Celebrate Hudson Jeans’ 10th anniversary and the exclusive to Selfridges LEELOO jean. Get your dancing shoes on as cabaret dancer Amelie Poulian teaches you how to do the ‘Shuffle’ and the best three dances win a pair of the exclusive LEELOO jeans on the spot.Shop Hudson >

MEN Strike a pose in the Paul Smith photo booth SAT 25 AUGUST | 10AM – 6PM, MEN’S CONTEMPORARY ON 1Can you strike the best British pose? Use our props including moustaches, bowler hats and bow ties in the Paul Smith British photo booth and the best pose will receive £500 to spend on the AW12 Paul Smith Jeans collection.Shop PAUL SMITH Jeans >

MEN Denim customisation with PRPS SAT 25 – SUN 26 AUGUST | 12 – 8PM, MEN’S DENIM ON 1PRPS is giving denim enthusiasts the opportunity to customise their own jeans in the sketchbook style of the PRPS founder Donwan Harrell. Personalise any pair of PRPS denim with signature prints, paints and embroidery, ready to take home that day.              Shop PRPS >

WOMEN Style workshop with Citizens of Humanity THURS 30 AUGUST | 1PM – 7PM, WOMEN’S DENIM ON 3Citizens of Humanity Vice-President Shelley Barham will be over from LA to give her insider style advice and top denim tips to you. Receive a Citizens of Humanity t-shirt with every pair of jeans and look out for delicious denim-themed cupcakes being handed out throughout the day. Shop CITIZENS OF HUMANITY>

MEN Distress your denim with Denham THURS 30 AUG – SUN 2 SEP| 10AM – 10PM, MEN’S DENIM ON 1Meet the Denham experts in store, helping you find a truly personalised pair of jeans. Take a pair of virgin denim and use sanding blocks to create a unique pair of distressed denim. Shop DENHAM >

WOMEN Win a pair of All Saints jeans THURS 30 AUG – SUN 2 SEP| 10AM – 10PM, WOMEN’S STREET ON GHere’s your chance to win a pair of All Saints Jeans. Enter the prize draw when you make any All Saints purchase. Terms Apply.

WOMEN Get the vintage America look with Current Elliott FRI 31 AUGUST | 1PM – 6PM, WOMEN’S DENIM ON 3Join the Current Elliott specialists as they host a styling workshop you to help you create the vintage America look. What’s more, you’ll receive a complimentary gift when you purchase an item from the Current Elliott collection, while stocks last.Shop CURRENT ELLIOTT>

WOMEN Paige denim workshop with Paige Adams-Geller and Vogue SAT 1 SEPTEMBER | 2PM – 5PM, WOMEN’S DENIM ON 3Join Paige Adams-Geller, Creative Director of Paige Denim and British Vogue Fashion Features Editor Sarah Harris as they host a styling workshop. Enjoy an exclusive complimentary gift when you purchase an item from the Paige Denim collection. Shop Paige Denim>

WOMEN Experience the Lee Stretch Jeans with a yoga class SUN 2 – WED 5 SEPTEMBER| 12 – 5PM, WOMEN’S DENIM ON 3Explore new realms of denim flexibility with the new Lee Stretch Jeans and join in with the Lee yoga classes. For an extra health kick, get refreshed with a complimentary Innocent Smoothie. Shop LEE Jeans >

MEN Visit the Levi’s tailor for custom jeans THURS 6 – SUN 9 SEPTEMBER | 10AM – 10PM, MEN’S DENIM ON 1Give your jeans to the expert Levi’s tailor for a complete custom look. You will be able to choose from a menu of alterations for the ultimate bespoke fit and finish.Shop LEVI’S >

MEN Find the perfect fit with Armani Jeans FRI 7 – SUN 9 SEPTEMBER | 10AM – 10PM, MEN’S DENIM ON 1Meet the team from Armani Jeans who are on hand to help you find the perfect fit. What’s more, you’ll receive a complimentary iPad case when you purchase an item from the Armani Jean collection, while stocks last. Shop Armani Jeans >

WOMEN Meet Oscar Adams from J Brand SAT 8 SEPTEMBER | 1PM – 5PM, WOMEN’S DENIM ON 3J Brand will be celebrating Destination Denim by flying over the charismatic New York based denim expert Oscar Adams. Oscar will be in store offering his words of wisdom and helping you get the perfect fit with J Brand. Shop J Brand >