Fancy becoming a jean genius? Join the world’s hottest denim brands and an elite team of style bloggers at Selfridges London between 3 – 5 February for Destination Denim – a celebration of Europe’s longest wall of denim on 3rd Central.
Selfridges has invited experts from the likes of J Brand, Paige Denim and Bodymetrics and enlisted London’s most influential bloggers to help you discover your perfect fit.
Whilst the brands demonstrate the latest styles, shapes and washes for spring/ summer 2011, the bloggers, including Melanie Rickey of Fashion Editor at Large blog and Show Me Your Wardrobe’s Jackie Dixon, will host a ‘bloggers bar’ offering advice on brushing up your blogging skills.
Jackie Dixon will also be snapping the most stylish Destination Denim guests and all the bloggers will upload the best bits from the event live onto their own blogs and selfridges.com.
To kick off Destination Denim on Thursday 3 February between 2 – 8pm head to 3rd Central, have your jeans customised by a denim illustrator and watch a live graffiti artist at work.
Throughout the event a team of denim-clad boys armed with Polaroid cameras will be on hand to snap you in your new jeans, style advisers will offer bespoke denim consultations and a DJ will provide the soundtrack to your shopping.
Head to 3rd Central on the Third Floor and immerse yourself in denim heaven.
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