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DENIM EVENTS TO WATCH

A whole week dedicated to denim! Looking for fabulous fitting jeans, get expert denim advice from the hottest denim brands & get your jeans customised! We’re in 7th denim heaven!

29th Jan: PAIGE VISITS DONNA IDA, WESTFIELD*

Paige Adams Geller – The brains behind the figure flattering brand Paige Premium Denim kicks off her denim tour at the Donna Ida store in Westfield. This Saturday 29th January between 1 and 3 pm.

Originally a fit model for some of the hottest brands denim has to offer, Paige’s own range debuted in February 2005, and anyone who has worn her jeans should know that the fit is second to none. With a huge celebrity following, and many denim addicts!

Paige, along with Donna Ida staff, will be styling participants in Paige Denim, discussing up and coming trends, and there are even five pairs of Paige premium denim jeans to be given away!

Click Here to view Paige @donnaida

3rd – 5th Feb: DESTINATION DENIM AT SELFRIDGES, LONDON*

Fancy becoming a jean genius? Join the world’s hottest denim brands and an elite team of style bloggers at Selfridges London between 3 – 5 February for Destination Denim – a celebration of Europe’s longest wall of denim on 3rd Central.

Selfridges has invited experts from the likes of J Brand, Paige Denim and Bodymetrics and enlisted London’s most influential bloggers to help you discover your perfect fit.

Whilst the brands demonstrate the latest styles, shapes and washes for spring/ summer 2011, the bloggers, including Melanie Rickey of Fashion Editor at Large blog and Show Me Your Wardrobe’s Jackie Dixon, will host a ‘bloggers bar’ offering advice on brushing up your blogging skills.

Jackie Dixon will also be snapping the most stylish Destination Denim guests and all the bloggers will upload the best bits from the event live onto their own blogs and selfridges.com.

To kick off Destination Denim on Thursday 3 February between 2 – 8pm head to 3rd Central, have your jeans customised by a denim illustrator and watch a live graffiti artist at work.

Throughout the event a team of denim-clad boys armed with Polaroid cameras will be on hand to snap you in your new jeans, style advisers will offer bespoke denim consultations and a DJ will provide the soundtrack to your shopping.

Head to 3rd Central on the Third Floor and immerse yourself in denim heaven.
To preview your must have jeans: Click Here

NEW NUDIE JEANS SHOP IN SHOP JUST LAUNCHED @ LIBERTY ‘S*

Nudie Jeans shop-in-shop at Liberty in London has opened.
The whole denim area on lower groundfloor has had a facelift so when in London make sure to drop by.
You find Liberty at Great Marlborough Street, London W1B 5AH.
Click Here to vist Liberty online
http://www.nudiejeans.com

VISIT BODYMETRICS @ SELFRIDGES, GET 20% OFF PERFECT FITTING JEANS*

“ilovejeans.com top tip is to make your way to Bodymetrics and get scanned, the ultimate in perfect fitting jeans!”
read our review

Based on Bodymetrics expertise in body-scanning, they have identified three main body shapes. Saphire,Ruby & Emerald body shape jeans are specifically designed for these shapes to fit and flatter you like no other jean on this planet! Don’t just take their word, try them for yourself…

Vist Bodymetrics and get a free scan and an exclusive ilovejeans.com 20% discount off your purchase, during the Denim Destination Event at Selfridges 3rd -5th Feb: 3rd Floor, Denim Wall.
Chat to Bodymetrics expert Lainey Sheridan-Young.

For more infomation call: +44 (0)844 855 0084
http://www.bodymetrics.com

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