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is currently one of my favourite places to shop due to its sheer size and being able to watch the model move on video in the clothing. So I’ve decided to dedicate this post to ASOS DESIGN which is their own label collection giving a new spin on the latest trends. The design team creates collections across the website from Coats to Swimwear but of course, I’m concentrating on the denim.

Wouldn’t it be easy if picking a jean was like ordering from a menu…

so here is today’s ‘Denim of the Day’! “THE RIDLEY JEAN”

As a denim stylist, I’m shopping for all your body shapes and sizes, so I’m starting with The Ridley High Rise Skinny Jean by ASOS DESIGN TEAM  as this style comes in many different washes, patterns and more excitingly for me in 3 sizes ranges!

Click on links below to see the whole collection in your size range.


This jean starts at a US size 14 to 26,  (that’s a UK18 – 28). ASOS DESIGN creates this size range for Plus Size women with a curvy body shape. You may find plus size jeans from other brands also available on ASOS.


Petite starts at size US/ UK W 22 – 34, inseams 26″ & 28″. I often shop from the Petite Collection and find that their measurements are really spot on. It’s great to know the leg length come in my height so I don’t have to get anything tailored.


You might be surprised to know that ASOS Tall denim starts at size US/UK W24- 38, leg lengths are available in 36″ and 38″. Perfectly proportioned to fit girls who are 5′ 9″/1.75m and taller.


Always check out the fabric content, this way you’ll know what to expect. For instance on the product page under ‘ABOUT ME’ you’ll find the % of the fabric content:

The main part of the jean is made from Cotton, Polyester is what gives the jean it’s rebound back to its shape, Viscose gives the soft silky feel and Spandex is the amount of stretch you can expect.

Main: 66% Cotton, 20% Polyester, 11% Viscose, 3% Spandex.

The inseams are exactly what you need, for instance, if you’re Tall, leg lengths are 36″ and 38″. Petite are 26″, 28″ and 29″. Regular sizes come in 30″,32″ and 34″.

Don’t forget to click on the video and watch the model move in the jean.

You can also set up your preferences by entering your height + weight and ASOS will tell you the best size for you!

Delivery is worldwide but always check out the price before you purchase as you may be eligible for free delivery if you’re a big spender! ASOS.com is UK based but when you login this site is geo-targeted so you will be prompted to confirm your country!

Don’t forget this is just one style out of six denim styles sold at asos.com. Keep checking the blog for an update on the other five styles!

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