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Co-founders Khloe Kardashian and Emma Grede are true inclusive sizing pioneers when it comes to giving their Good American customers what they are missing. Who would have thought that a size 15 was an actual size! This maybe lightbulb moment for you… Are you struggling to fit comfortably in a US 14 missy size but are finding a US16 plus size is too big, are you somewhere in between?
Emma Grede (curvy-petite) co-founder of Good American explains that she believes millions of women have been missing out on one whole clothing size. This has been caused by the size grades changing from a straight missy size to a plus size causing a gap in the sizing.
click below to watch now
The size 15 is now available in the Good American – Good Curve which is a new ultra high rise balancing style, just launched. They have also included the size 15 into the Good Legs and Good Waist styles.
All jeans are available in a full & inclusive size range from 00 to plus size 24 and now including size 15!
SHOP THE GOOD CURVE
Hover over the jean and click to shop the new style and new size 15!
My UK readers will be pleased to hear Good American ships worldwide and are stocked in Selfridges
GOOD AMERICAN SAYS
That’s right—we invented a size! It all started when we realized we were receiving a high number of returns on sizes 14 and 16, so we investigated. Our measurement flat revealed a greater jump between size 14 and 16 than any other size—it’s at this mark that the “straight” pattern changes to a “plus” pattern. We decided we needed to bridge that gap. And so, after a year of perfecting, we bring to you size 15, our solution to a problem that shouldn’t have been there to begin with. Give it a go, and let us know what you think!
Do let me know if you are a size 15 and you have found this new size revolutionary in your quest for perfect fitting jeans. Leave your comment below…
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