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Those clever people at Converse Renew initiative have created a sustainable line of the iconic ‘Chuck 70’. Created from recycled and/or upcycled denim provided by leading UK Vintage & Secondhand Company Beyond Retro. (stores in London, Sweden & online)
“At Beyond Retro, we source through over 1 million pairs of jeans a month. With Converse, we were able to provide the resources to source denim to the specifications – weaves, weights and colours – required to create the Converse Renew Denim trainer. The trainer will give a new meaning to the nostalgia that comes with vintage denim.“
Senior director of materials at Converse, Jessica L’abbe, told Fast Company: “Every denim Chuck is different because each pair of jeans will be worn differently. Each will feel highly personal even at scale, we feel that’s a special moment for this program”.
This collaboration ticks so many boxes for me as I love the Converse Limited Edition Chuck 70’s and have a pair of the Missoni collab and a deep maroon velvet pair too. The fact these are sustainably made from preloved vintage denim making each pair unique makes them covetous!
For some reason, Converse has not released the video on youtube of the Renew Chucks being made but I managed to find it below and again here. It’s worth watching!
I want a pair of Converse Renew Now!
The Renew Denim Collection is available in three washes – light, medium, dark and a tri-panel which has all 3 washes – all have been butterfly cut, so the iconic Converse shoe panels remain.
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Other Converse Renew initiatives are using plastic bottles to make Canvas Chuck 70’s and Converse Renew Tees – A unique 80/20 blend of virgin and recycled cotton. Made new for you.
Want a pair of unique canvas Chuck 70’s then Customize your own.
Shop Converse Renew Online in the UK / Shop Converse Renew in the US/ click here for worldwide.
Are you a fan of this iconic shoe? Is it important for you to wear sustainable footwear? Send me a comment below!
Check out below I’m wearing my Converse x Missoni.