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TV presenter Carol Vorderman, MBE, and dancer Anton du Beke are the winners of the 29th annual Wizard Jeans ‘Rear of the Year’ award

A steady flow of nominations for Carol at the beginning of the year, developed into a deluge of votes at the official web site http://www.rearoftheyearcompetition.com during April and May, following a succession of newspaper pictures of her wearing hip-hugging couture dresses.

“Carol’s shapely 37-24-37 figure seemed to have been a particular focus for media attention for five or six weeks,” says Tony Edwards, who organises the annual awards. “And the fans signalled their approval with a concerted voting campaign. You only have to Google ‘Carol Vorderman’s Bum’ to be confronted with a vast array of fan websites dedicated to an appreciation of her rear assets – the most impassioned of which appears to be http://www.carolsbum.blogspot.com.”

Commenting on her success, Carol Vorderman said today; “I am really surprised and flattered to get this award, particularly at this stage of my life.  I always suspected there were a lot of people out there who were glad to see the back of me, so this has turned out to be very funny indeed.”

Anton du Beke, best known as a star of BBC1’s ‘Strictly Come Dancing’, has been a firm favourite with Rear of the Year voters since the last TV series. The man, who has been dancing since he was just fourteen, is one of an elite group of male celebrities who receive nominations on a year-round basis.

“It’s an absolute honour to receive the Rear of the Year award,” Anton said today. “Sadly it has often been said that my rear is better than my front so thank you very much indeed.”

Sally Allen of Wizard Jeans, official sponsors of the annual celebrity honours, said; “We are delighted to be the fashion brand behind the Rear of the Year awards and offer our congratulations to both Carol and Anton – two fine examples of the perfect rear.  Seeing Carol, with her enviable figure, in our jeans is a celebration of a woman’s body at the peak of its beauty. And after seeing Anton in his tight-fittings, gold-spangled trousers on Strictly, how could there ever have been another winner? Poetry in motion! Our unique ‘wizard’ style and contouring technology is designed to make any man and woman look and feel like a winner at all times.”

Carol’ wears  Wizard Stonewash Blue Straight Cut Jeans £95

Anton wears  Wizard Men’s Fashion Jeans £95

Tony Edwards commented; “Both Carol and Anton are worthy winners.  They have been high on the list of 2011 nominations since the beginning of the year – despite spasmodic competition – and have clearly enjoyed amazing public support.”

Edwards believes that the rear continues to be a major influence in fashion trends.  For proof he refers to the changing female silhouette over more than half a century.

“In the 1950’s, Jane Russell and Marilyn Monroe’s  rounded rears would have been high fashion but, within a decade, ‘Twiggy’ and Jean ‘The Shrimp’ Shrimpton, with their ultra-slim shapes, dominated the 1960’s.  In both cases, the fashions followed the female form – in particular the size and shape of the rear. A trend for gym work-outs, exercise regimes, and crash diets has influenced rear fashion in recent years but, as always, the female silhouette continues on its path of change.

“The fashionable female rear now reflects a more womanly shape, with rounded curves replacing the slightly exaggerated muscle-toned look favoured by some female celebrities in recent years.  And that, in turn, makes its mark on fashion and style. It’s an evolutionary process.”


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