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Bleulab breaks the mold of one-dimensional thinking. The collection’s founder and inventor Carl Jones has created a two-way jean that can take you from day-to-night in the blink of an eye. Using innovative design concepts, extensive fabric testing, construction research, and wash experimentation, Jones found the perfect combination of fashion and function. Built for today’s woman – an adventurer who is constantly in motion – the styles are named with that in mind: shortcut, paved, curve, rotate, detour and interhoodie. It’s about embracing those parts of her journey.
Carl Jones say’s: “I’m designing for the person who loves fashion, options, new things and travels a lot,” Jones said. “Instead of packing six pairs of jeans, you can pack three. It’s a product that young people like and more mature women love too.”
Jones, who has been designing for more than 10 years, discovered the double-faced fabric during a trip to China in 2009 and brought it back to the U.S. to begin testing various washes and treatments. The jeans’ design uses a double-headed tack button and a reversible zipper with five pockets featured on either side to achieve two distinctive looks per pair.
“If I was trying to sell a basic five-pocket jean, I wouldn’t have had any success in thismarket,” he said. “But I had something a little bit different and special. Bleulab offers options, and stores were willing to give me a shot.”
ilovejeans Say’s: Bleulab is spot on, a perfect option for any denim diva to get their fix of coloured denim with the option of an everyday wash in the same jean. I can’t wait to see how the brand evolves and brings different shapes to the mix.
This brand has legs! Want a pair?
These reversible legging jeans feature denim on one side and treated denim on the other. Faux front pockets and patch back pockets. Single-button closure. 10″ leg opening. Available now at Shopbop.com £142.67
Donna Ida is hot on the trail of Bleulab and has 8 colours of the detour legging available to order, prices start from £215 for the coloured styles to £245 for the prints. Expensive, yes but in theory your getting two for the price of one! I’m totally loving the colour combinations. CLICK TO SHOP BLEULAB
Singer22 interviews Carl Jones:
LOOK WHO’S WEARING BLEULAB?