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AYR has your back. AYR stands for ‘ All Year Round” an independent clothing brand for women who don’t get caught up with labels or logos just good quality wearable pieces ( I’m really trying to have this ethos). Of course, they do denim and very good it is too! A palette cleanser of a season-less collection of well-edited tops, jacketsdresses and jeans. Those simple pieces that are always hard to find, you may just find them at AYR.

Who’s behind A Y R ? Founded by Maggie Winter, a fashion alumna with nearly a decade of experience merchandising at J.Crew, and Jacqueline Cameron, former senior denim designer at Madewell.


The Geo Jacket made from Italian cotton in a cream colour, the perfect partner to a pair of vintage looking jeans. I love that smart street mix. Styled with jeans aptly named  The Crush a vintage frayed hem jean with a high-rise and close fit. Although we are heading into Summer I can see this jacket worn with a striped top or a denim shirt with a turn-up collar.

I just want to remind you that these pieces are to be worn All Year Round!



Slide & Click covetable pieces at A Y R

Love the simplistic style of AYR, then share the love and invite your BFF’s to get $50 off their purchase. Every offer redeemed you’ll get $50 to shop too. Good Karma!

I want it now!!

Based in NYC and available online or check out their pop-up shop in Soho, NYC. If you’re looking for international shipping AYR are stocked at both  Shopbop & Nordstrom who ship worldwide.

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