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Yes, you read that right, One size fits all jean brands! How could this be when getting the right size jean has been the plight of so many women like forever?

I often talk about fabric technology and this is a great example where the denim mills have created denim that can stretch & bounce back so much so sizing can be for multiple sizes. The perfect way for us to be more sustainable is by wearing our jeans for longer and brands to reduce the sizes on the shop floor.

I know it’s hard to believe but yes there are denim brands with the offering of styles that stretch over ( literally) 4 to 6 sizes, so if you’ve put on a little weight over lockdown these are the jeans to be wearing!

Check out the denim brands below for true sizing enlightenment!


ones size fits

Good American are pretty much always first in trying something innovative for their inclusive customers. ‘Always Fits’ from Good American features a ‘one-size-fits-four design’ that adapts to your body’s changes, guaranteeing the perfect fit every time. Bye-bye, traditional sizing!

Price: $139 – $149 / £110.96 -£119.85

Take 25% Off Site-Wide at GoodAmerican.com through 1/19!

Slide + Click + Shop Below

Developed in partnership with Calik Denim, a world-renowned mill at the forefront of innovation. 

Ok so this is how it works, there are 5 sizes in a style of jean, instead of the traditional ( inclusive) 15 sizes! Wow, that’s a groundbreaker.

Just pick your nearest US size below:

  • 00-4
  • 6-12
  • 14-18
  • 22-26
  • 28-32
Note – the front rise gets higher as the sizes increase.

Fabric Contents:

The right mix of Cotton, Recycled Cotton, Polyester & Elastane allows these jeans to stretch over 5 sizes!

  • 87.5% Cotton 
  • 5% Recycled Cotton 
  • 4% Polyester 
  • 3.5% Elastane

This really is amazing if you’ve always wanted to buy Good American but have been unsure of the sizing or an how they will fit.

It gets better these jeans are made from Responsible Denim – Made from recycled materials, Eco-kind washes: Reduced energy footprint, and significantly less water usage. Recycled Trims: Recycled zinc coating is anti-rust.

There are 6 high rise skinny styles in the collection to choose from in lots of different washes.

Back In Stock: Always Fits Jeans by Good American!


one size fits

Premium Denim Brand J Brand launched ‘Limitless Denim in Fall 2020, just at the right time when we needed a little more stretch in our jeans. Since Lockdown the sales for stretch jeans have risen as comfort is key when we get dressed.

Price: $198 / £146 – Winter Sale | 40% OFF JBRAND Sitewide | Use Code WINTER40

Slide + Click + Shop Below

Limitless Denim comes in a new 9″ mid-rise skinny fit called Sophia which consists of a new fabric technology that’s able to stretch to ‘twice its size’ and retract without any sagging. In fact the fabric conforms to the wearer like a second skin. So you don’t need to worry if you put on a bit of weight your J Brand will still fit fine!

There are 5 different washes in the Sophia style and J Brand also offers Limitless in Mick for men too!

Sizing is still the same 23 to 32 however I would suggest you take your normal J Brand size so you have that option on the extra stretch if you need it.

Fabric Contents:

You can see below the Polyester & Elastane are a much higher percentage than normal jeans. – It’s always good to check out the fabric content to see how the jeans will perform.

  • 87% Cotton
  • 8% Polyester
  • 5% Elastane

The new Limitless Denim is washed using J Brand’s Eco Wash water-saving process utilising 90% less water on average. So it’s another sustainable winning jean!


one size fits

Let me enlighten you… Let’s say Frame Denim and Good American are cousins, due to Jens Grede co-founder of Frame is married to Emma Grede, co-founder of Good American with Khloé Kardashian.  Still with me? Ok, so you will see similar things happening in both brands.

Price: $218 /£210 Enjoy 25% off Site Wide on Frame Denim! ( sadly these aren’t in the sale)

Slide + Click + Shop Below

Frame’s Le One Skinny’ is a sustainable skinny that comes in two sizes spanning one for sizes 23 to 28, and one for sizes 29 to 34. 

Available in 3 washes. High rise 10″ Front Rise/29″ Inseam/9″ Leg Opening

Fabric Contents:

  • 63% Organic Cotton
  • 27% Cotton
  • 5.5% Recycled Polyester
  • 4.5% Lycra


Gerry Weber’s ‘One-Size Fits All’ jeans boast of being a time-saver in the changing room as their style gets your size in just two sizes ‘Small & Large’. The style is a mid-rise slim leg style (not as skinny as the jeans above).

This jean is only available in the UK & Europe

One size fits all in size S/M is equivalent to size Eu36-40 (uk 10 -14)

One size fits all in size L is equivalent to size Eu42-46 (uk 16 -20)

Price: £99.

Slide + Click + Shop Below

Fabric Contents:

  • 89% Cotton,
  • 6% Polyester,
  • 5% Elastane

 The high-quality fabric adapts to your figure and guarantees optimal comfort. 

As a denim stylist, I feel that the denim brands above have taken the pain out of shopping for jeans for a lot of women who could never get the right size. Yes, the price is premium but if this is the one pair of jeans that will last you it’s definitely worth the investment. This is denim technology at it’s best.

I’d love to hear your thoughts on the One Size Fit’s All styles below.

Love & Jeans

Sam xxx


  1. Is this just a blog about jeans. How the heck do you actually buy anything. I just wanted to order a pair of jeans. I’ve spent a half hour clicking and reading and scrolling but can’t find a place to buy the jeans. Geez. I’m outta here!

  2. Have you read The Sisterhood Of The Traveling Pants? Or seen the movie.

    They find magic jeans that fit all four friends in a vintage store.

    Cute movie/book especially if you have a tween at home!

    Completely reminded of it by this blog!

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