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Selfridges & Co Ltd

October 2009

October 26, 2009

WHICH MATERNITY JEANS?

Finding out your pregnant is such a unique time and often throws us into turmoil about our changing body shape. Comfort is definitely on the top of our which maternity jean checklist, but style is equally as important.... If they don’t look good you won’t feel good!

Ilovejeans asks Danielle Vigliotti, Sales Director  Blossom Mother & Child, all the important questions on which maternity jean to buy?

Which band is best for my bump?  It’s a personal decision; there is no right or wrong. Some women prefer an over the bump band as they want to feel more secure and held in. Others tummies are quite sensitive and prefer under the bump styles. Either way never pull your maternity jeans up by the bands, or belt loops. You’ll tear the jersey fabric away from the denim; its best practice to hold onto the denim fabric and tug gently.

Should I make do with a high street maternity jean when I’m only wearing them for a short time? – Never, they are actually less comfortable as they tend to stretch out and fall down after a few hours of wearing. Also – they do not wash well, and as you will not go right back into your non-maternity jeans you will actually be wearing them for the better part of a year. (Trust us our Blossom jeans are so comfortable you’ll want to wear them much longer!)

If you invest in a quality pair, which fit well they make you fell more confident.

What style would suit me; with my growing bump I have no idea? We recommend a classic boot cut as it balances out a bigger bump. If you cant live with out your skinnies, go for a straight leg to avoid looking as if you’re going to topple over. Blossom Glen jeans in Black & original wash have been this seasons best seller.

What size should I buy? Sizing – we always recommend starting with 1 - 2 sizes bigger than you imagine you are – after all your pregnant and your growing, its about getting the right fit, being comfortable, not what the size in your label says!

Blossom Mother & Child stock it’s own label, Blossom Maternity jeans as well as designer jeans 7 For All Mankind, James Jeans, True Religion, with the famous Blossom Band ®

 Free shipping until October 31st on all Blossom maternity denim…

CLICK TO BUY....

 enter code at check out 60HI6U at  www.blossommotherandchild.com

 

October 04, 2009

French Connection Capsule Wardrobe

Our editors pick of French Connection's easy pieces, taking one jean through from day to evening.