THE DENIM DETECTIVE: Bodymetrics @ Selfridges.

The Denim Detective: The Mission – Review the Bodymetrics Denim at Selfridges. The last time I visited Bodymetrics was back in 2006 when they were offering “made- to -measure jeans” using revolutionary body scanners. This time my mission was to see how the Bodymetrics brand had developed and find out about their new “body shape” […]

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. Love jeans but hate jeans shopping? Faced with too much choice and not enough guidance makes buying jeans on the high street an uphill struggle. Online it’s a whole different story these days as e-tailers such as, my-wardrobe,and have created specialist denim area’s to give much needed help to make a successful […]

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My Name is William Rast….

Apparently If Elvis was alive today he would wear these jeans – A denim label with a back to basic true Sothern feel. A nice change from L.A’s Premium Denim. Justin Timberlake and best mate Trace Ayala have teamed up with Johan and Marcella Lindeberg as creative directors of William Rast. I have to say […]

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