At ilovejeans.com we love an exclusive..why, because it’s always a great to feel special and ahead of the fashion game. Selfridges currently have the most exclusives under one roof. When I asked Rosin Murphy Selfridges denim buyer what it means to have an exclusive collaboration with a brand, she said ” It’s great to be able to offer something new and exciting to our customers especially ahead of time”. To celebrate Destination Denim there’s an exciting exclusive from Paige Denim specifically designed for the Selfridges customer.
So here it is the rundown of exclusive denim at Selfridges from our favorite brands…….
7 FOR ALL MANKIND
In celebration of Destination Denim 7 For All Mankind launches the Liquid Metalics flash collection at Selfridges two weeks before any other retailer. Available in four different colourways, the style features coated yarns creating a mercurial, liquid like finish with stretch. 7 For All Mankind will have ambassadors on hand in Selfridges London -24th August and Manchester Exchange -31st August.
LA based denim giants Hudson present the LEELOO Collection, previewing at Sefridges one month before anywhere else in the UK. Featuring a distinctive side panel and cropped leg shape, available in four colourways. In celebration of the dynamic LEELOO Campaign fronted by Georgia May Jagger, a cabaret dancer will perform in the Oxford Street store on Saturday 25th August to bring the collection to life. “The inspiration for the LEELOO came from the movie The Fifth Element and the costume Mila Jovovich wore in the film” say’s Ben Taverniti, Creative Director of Hudson.
paige Denim and Selfridges join orces to present a collection of three distinctly individual jeans, only available to Selfridges customers. Inspired by digital prints seen on AW12 runways, Paige offers a unique take on the trend transforming the brands classic Verdugo Ultra Skinny with an abstract baroque print. Paige Adams-Geller, Creative Director of Paige denim will be in-store Selfridges London -Sept 1st, 2-5pm with Fashion Features Editor of British Vogue, Sarah Harris, showing us how to wear Paige’s must-have styles.
Celebrity favourite & Selfridges top selling denim label J Brand, presents the Coated Bullet Collection – launching at Selfridges three months before anywhere else in the world! The low-rise skinny style is available in three colourways ruby, purple and militia green. J brands New York based event & fit specialist and all round denim expert Oscar Adames will be in Selfridges stores to help you the customer find their perfect J Brand fit on the following dates: (One event not to be missed!)
6 Sept Manchester Trafford, 7 Sept – Manchester Exchange Square, 8 September London & 9 September Birmingham.